The Dynamics of the Hops Industry

Van Kerckhoven, Sven, van Meerten, Michelangelo and Wellman, Casey, "The Dynamics of the Hops Industry" in New Developments in the Brewing Industry: The Role of Institutions and Ownership (Oxford: Oxford University Press, 2020), 72-102.

Document type:
Book Chapter

  • Author Van Kerckhoven, Sven
    van Meerten, Michelangelo
    Wellman, Casey
    Chapter Title The Dynamics of the Hops Industry
    Book Title New Developments in the Brewing Industry: The Role of Institutions and Ownership
    Publication Date 2020
    Place of Publication Oxford
    Publisher Oxford University Press
    Start page 72
    End page 102
    Language eng
    Abstract Today the hops industry seems to be enjoying rising popularity. After decades of consolidation in the beer industry, the recent craft beer movement has resulted in a higher demand for hops. Historically used to increase the preservation and shelf life of beers, hops are nowadays essential for the more diverse tastes of certain craft beers. On the supply side, hop farmers have increased their production in recent years in response to the higher interest in their products. However, specialization of hop farmers in hops that are in demand by the craft beer sector can lead to higher price fluctuations in more segmented markets, where hop consumers and hop producers are tied to each other by longer future contracts and sunk costs of investment in cultivated areas. This might create problems were craft beers to lose their appeal to consumers.
    Copyright Holder Oxford University Press
    Copyright Year 2020
    Copyright type All rights reserved
    ISBN 9780198854609
    DOI 10.1093/oso/9780198854609.003.0004
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    Created: Wed, 24 Apr 2024, 15:43:36 JST by Masovic, Ajsela on behalf of UNU CRIS