'Trendy' Cities: Exploring the Adoption of Different Types of Social Media by Portuguese Municipalities

Silva, Tiago, Tavares, António and Lameiras, Mariana, "'Trendy' Cities: Exploring the Adoption of Different Types of Social Media by Portuguese Municipalities" 11th IFIP WG 8.5 International Conference on Electronic Participation (ePart 2019), San Benedetto Del Tronto, 2019/09/02-04.

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  • Sub-type Conference paper
    Author Silva, Tiago
    Tavares, António
    Lameiras, Mariana
    Title 'Trendy' Cities: Exploring the Adoption of Different Types of Social Media by Portuguese Municipalities
    Event Series IFIP WG 8.5 International Conference on Electronic Participation (ePart)
    Publication Date 2019-09
    Place of Publication Cham
    Publisher Springer
    Pages 26-34
    Title of Event 11th IFIP WG 8.5 International Conference on Electronic Participation (ePart 2019)
    Date of Event 2019/09/02-04
    Place of Event San Benedetto Del Tronto
    Language eng
    Abstract What are the determinants of social media adoption by local government? This ongoing research provides a tentative answer to this question by analysing the 308 municipalities in Portugal. Extending previous analyses of Facebook and/or Twitter usage levels, we examine why local governments adopt a particular social media platform. More concretely, we explore, with statistical analyses, the determinants of the adoption of different types of social media. We investigate the adoption of three extremely popular social media (i.e. Facebook, Twitter and YouTube) as well as possible alternatives to those, more popular, applications. Since these platforms have distinct natures and can serve diverse purposes, we examine to what extent aspects such as local government’s commitment to transparency and participation, administrative capacity, media landscape, and socio-demographic and economic factors can explain the adoption of certain social media platforms. The results show that, indeed, demographic characteristics and administrative capacity are important factors for the adoption of less popular social media. Surprisingly, we also observe a geographical difference in municipalities’ social media adoption, with the south, in this regard, being ‘trendier’, or more innovative, than the north.
    UNBIS Thesaurus SOCIAL MEDIA
    LOCAL GOVERNMENT
    Keyword transparency
    e-Participation
    Copyright Holder Springer
    Copyright Year 2019
    Copyright type All rights reserved
    ISBN 9783030273972
    DOI 10.1007/978-3-030-27397-2_3
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    Created: Wed, 18 Sep 2019, 01:14:15 JST by Mario Peixoto on behalf of UNU EGOV