Cultural Implications for Student Engagement in Online Learning

Paracha, Samiullah, Takahara, Toshiro and Jehanzeb, Sania, "Cultural Implications for Student Engagement in Online Learning" in Optimizing Student Engagement in Online Learning Environments ed. Kumar, A.V. Senthil (Hershey: IGI Global, 2017), 28-58.

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  • Author Paracha, Samiullah
    Takahara, Toshiro
    Jehanzeb, Sania
    Book Editor Kumar, A.V. Senthil
    Chapter Title Cultural Implications for Student Engagement in Online Learning
    Book Title Optimizing Student Engagement in Online Learning Environments
    Publication Date 2017-11
    Place of Publication Hershey
    Publisher IGI Global
    Start page 28
    End page 58
    Language eng
    Abstract The main goal of this research is to investigate how learners with different cultural background differ in their interaction style and visual behavior in multimedia-enhanced education, more specifically between groups from the African vs. Asian regions. The researchers conducted a controlled eye-tracking experiment to explore and evaluate the visual behavior of African, Afghan, Japanese and Chinese learners when scanning through different online multimedia contents. The analysis of their eye-gaze patterns and heat-maps revealed significant differences in terms of learners' interaction style, gender, color, text or multimedia preferences. This cross-cultural investigation collectively contributes towards effective use of multimedia technologies in education that ultimately increases learners' engagement and retention.
    Copyright Holder IGI Global
    Copyright Year 2018
    Copyright type All rights reserved
    ISBN 1522536345
    DOI 10.4018/978-1-5225-3634-5.ch002
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    Created: Mon, 11 Dec 2017, 16:30:33 JST by Marcovecchio, Ignacio on behalf of UNU CS