Technological capabilities and cost efficiency as antecedents of foreign market entry

Cesaroni, Fabrizio, Giarratana, Marco S. and Martínez-Ros, Ester (2012). Technological capabilities and cost efficiency as antecedents of foreign market entry. UNU-MERIT.

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  • Sub-type Working paper
    Author Cesaroni, Fabrizio
    Giarratana, Marco S.
    Martínez-Ros, Ester
    Title Technological capabilities and cost efficiency as antecedents of foreign market entry
    Publication Date 2012
    Place of Publication Maastricht, NL
    Publisher UNU-MERIT
    Pages 43
    Abstract This work explores which factors increase firms' propensity to enter into international markets. The study draws on the resource-based view and assesses the effect played by firms' technological capabilities and cost structures on entry. While many research papers consider those two factors to be independent one from the other, this study focuses on their interactive effect. Empirical analysis covers the whole population of Spanish pharmaceutical firms over the period 1995-2004. By using data on trademarks filed at the United States Patent and Trademark Office (USPTO), the study identifies those firms that have entered the US market with branded products. Then, the study uses a hazard model to empirically estimate which firms' resources and capabilities affect the probability of entry. Results show that firms can maximize the likelihood of entry in foreign markets by pursuing hybrid competitive strategies that combine together scope economies and cost efficiency.
    Keyword Innovation and research & development
    Patents
    Trademarks
    Competitive advantage
    Firm-specific advantages
    Foreign market entry
    JEL F2
    M16
    O30
    Copyright Holder UNU-MERIT
    Copyright Year 2012
    Copyright type All rights reserved
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    Created: Wed, 11 Dec 2013, 17:06:18 JST