Serving Low-income Markets: Rethinking MNCs strategies
SadreGhazi, Shuan and Duysters, Geert, "Serving Low-income Markets: Rethinking MNCs strategies" in Multinationals and Emerging Economies: the Quest for Innovation and Sustainability ed. G. Duysters, W. Dolfsma and I. Costa ().
Document type:
Book Chapter
Collection:
-
Related Links Link Description 
http://www.e-elgar-business.com/Bookentry_contents.lasso?id=13213 Hyperlink -
Author SadreGhazi, Shuan
Duysters, GeertBook Editor G. Duysters
W. Dolfsma
I. CostaChapter Title Serving Low-income Markets: Rethinking MNCs strategies Book Title Multinationals and Emerging Economies: the Quest for Innovation and Sustainability -
Citation counts 
Search Google Scholar
Access Statistics: 235 Abstract Views - Detailed Statistics Created: Fri, 13 Dec 2013, 17:02:59 JST