New cycles of innovation in a mature industry: the camera industry 1955-1974
Windrum, Paul (2003). New cycles of innovation in a mature industry: the camera industry 1955-1974. UNU-MERIT Research Memoranda. UNU-MERIT.
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Sub-type Working paper Author Windrum, Paul Title New cycles of innovation in a mature industry: the camera industry 1955-1974 Series Title UNU-MERIT Research Memoranda Volume/Issue No. 24 Publication Date 2003 Publisher UNU-MERIT Language eng Abstract The paper examines the dynamics of the amateur camera market ' a mature industry - in the period 1955-1974. The case study raises a number of important issues for innovation management in mature industries characterised by heterogeneous preferences and heterogeneous product designs. First, it is possible for radically new product designs to be introduced in mature industries. These can lead to a further bifurcation of the industry into an increasing number of market niches. Second, this provides an opportunity for new entrants to overcome the first mover advantages of dominant firms, and, indeed, displace these dominant firms. Third, incremental innovations that are introduced across the alternative new product designs may be adopted by some user groups but not by others. This can turn conventional managerial strategy on its head, with incremental product innovations first being adopted in low-priced, rather than high-priced, goods. Copyright Year 2003 Copyright type All rights reserved -
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