New cycles of innovation in a mature industry: the camera industry 1955-1974

Windrum, Paul (2003). New cycles of innovation in a mature industry: the camera industry 1955-1974. UNU-MERIT Research Memoranda. UNU-MERIT.

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  • Sub-type Working paper
    Author Windrum, Paul
    Title New cycles of innovation in a mature industry: the camera industry 1955-1974
    Series Title UNU-MERIT Research Memoranda
    Volume/Issue No. 24
    Publication Date 2003
    Publisher UNU-MERIT
    Language eng
    Abstract The paper examines the dynamics of the amateur camera market ' a mature industry - in the period 1955-1974. The case study raises a number of important issues for innovation management in mature industries characterised by heterogeneous preferences and heterogeneous product designs. First, it is possible for radically new product designs to be introduced in mature industries. These can lead to a further bifurcation of the industry into an increasing number of market niches. Second, this provides an opportunity for new entrants to overcome the first mover advantages of dominant firms, and, indeed, displace these dominant firms. Third, incremental innovations that are introduced across the alternative new product designs may be adopted by some user groups but not by others. This can turn conventional managerial strategy on its head, with incremental product innovations first being adopted in low-priced, rather than high-priced, goods.
    Copyright Year 2003
    Copyright type All rights reserved
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    Created: Fri, 13 Dec 2013, 12:40:59 JST