Reaching the Sustainable Development Goals through business-to-business partnerships: Lessons from sales partnerships between German and African companies

Züfle, Simon and Schneider, Christian P., (2023). Reaching the Sustainable Development Goals through business-to-business partnerships: Lessons from sales partnerships between German and African companies. African Journal of Innovation and Entrepreneurship, 2(1), 51-80

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  • Sub-type Journal article
    Author Züfle, Simon
    Schneider, Christian P.
    Title Reaching the Sustainable Development Goals through business-to-business partnerships: Lessons from sales partnerships between German and African companies
    Appearing in African Journal of Innovation and Entrepreneurship
    Volume 2
    Issue No. 1
    Publication Date 2023-01-06
    Place of Publication Online
    Publisher Adonis & Abbez Publishers
    Start page 51
    End page 80
    Language eng
    Abstract In 2015, the United Nations adopted the Sustainable Development Goals (SDGs), a collection of 17 global objectives to promote economic, social and ecological development in all parts of the world. While the academic discussion on the contribution of companies to the Sustainable Development Goals has recently gained momentum, the role of business-to-business (B2B) partnerships in reaching the SDGs is underexplored, particularly when it comes to North-South relationships. With our research, we aim to fill this gap in the literature by investigating sales partnerships between German manufacturers and their distributors in African markets. Based on a qualitative analysis of 28 interviews with managers of German and African companies, we show that long-term partnerships and job creation, technology transfer, training as well as high standards are significant contributions of companies to achieve the SDGs. While several SDGs such as goals 4,6,13,16 and 17 are addressed by B2B partnerships, we also discuss approaches on how the firms' engagement could be further leveraged and expanded.
    UNBIS Thesaurus AFRICA
    BUSINESS
    TECHNOLOGY TRANSFER
    Keyword B2B
    SDG
    Copyright Holder the authors
    Copyright Year 2023
    Copyright type All rights reserved
    ISSN 2753-314X
    DOI https://doi.org/10.31920/2753-314X/2023/v2n1a3
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    Created: Sat, 30 Sep 2023, 08:16:01 JST by Věra Greschner Farkavcová on behalf of UNU FLORES