e-Marketing of Egovernment Initiatives: A Case Study of Pakistan

Arfeen, Irfanullah, "e-Marketing of Egovernment Initiatives: A Case Study of Pakistan" 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (KMIS 2017), Funchal, 2017/11/01-03.

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UNU-EGOV Conference Publications

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  • Sub-type Conference paper
    Author Arfeen, Irfanullah
    Title e-Marketing of Egovernment Initiatives: A Case Study of Pakistan
    Event Series International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (KMIS)
    Publication Date 2017-10
    Place of Publication Setúbal
    Publisher SciTePress - SCIENCE AND TECHNOLOGY PUBLICATIONS
    Pages 108-113
    Title of Event 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (KMIS 2017)
    Date of Event 2017/11/01-03
    Place of Event Funchal
    Language eng
    Abstract The research study examines the role of electronic (e)-marketing to improve the citizen satisfaction about government initiatives. E-marketing is a new emerging concept and recognized internationally as an enabler towards achieving good governance while improving the citizens’ satisfaction. Government initiated many projects for improving the infrastructure and living standard of its citizens but there is inertia in these projects and government has achieved milestone on papers. However, government can improve its progress and bring transparency in its projects through e-marketing. In this way, citizens can play important role in the progress of government projects. This research presented the SWOT analysis and found that e-marketing of government initiatives is critical in twenty first century, it can help the public sector to take all stakeholders on board, which improve citizens satisfaction level about government initiatives. This research study concluded that federal government of Pakistan should focus on e-marketing in order to achieve its objectives effectively and improve the public sector services to its citizens.
    Keyword e-Marketing
    government
    public
    technology
    Copyright Holder SciTePress - SCIENCE AND TECHNOLOGY PUBLICATIONS
    Copyright Year 2017
    Copyright type All rights reserved
    ISBN 9789897582738
    DOI 10.5220/0006489801080113
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    Created: Mon, 02 Sep 2019, 19:29:47 JST by Mario Peixoto on behalf of UNU EGOV