Social Media Activity and Local Civic Engagement in Poland

Szmigiel-Rawska, Katarzyna, Łukomska, Julita and Tavares, António, "Social Media Activity and Local Civic Engagement in Poland" 11th International Conference on Theory and Practice of Electronic Governance (ICEGOV2018), Galway, 2018/04/04-06.

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  • Sub-type Conference paper
    Author Szmigiel-Rawska, Katarzyna
    Łukomska, Julita
    Tavares, António
    Title Social Media Activity and Local Civic Engagement in Poland
    Event Series International Conference on Theory and Practice of Electronic Governance (ICEGOV)
    Publication Date 2018-07
    Place of Publication New York
    Publisher ACM Press
    Pages 279-287
    Title of Event 11th International Conference on Theory and Practice of Electronic Governance (ICEGOV2018)
    Date of Event 2018/04/04-06
    Place of Event Galway
    Language eng
    Abstract In this paper, we contribute to the literature on social media usage and digital democracy by attempting to provide an answer to the question of what drives local government officials activity on Facebook. Our work has two major goals: first, we seek to discern what are the major subjects addressed by mayors on their personal Facebook accounts (e.g., political marketing, city promotion, national level politics, among others). Second, we investigate the correlates of the activities of mayors on Facebook by zooming in on the individual characteristics of the mayor (gender, age, and education), their leadership style, and social media activity of other relevant actors at the city level (i.e., deputy mayors) as the main determinants. We test the hypotheses derived from this theoretical framework using data from social media activities by the mayors of the largest cities in Poland (above 100.000 residents). Preliminary findings indicate that mayors with an educational background in the social sciences and facing stronger political competition in the last election cycle are more active on Facebook. In addition, younger mayors, mayors belonging to a political party, and mayors who have been recently elected are more likely to successfully engage citizens in interactions in their social media accounts.
    UNBIS Thesaurus LEADERSHIP
    POLAND
    SOCIAL MEDIA
    Keyword Digital democracy
    Mayor
    Copyright Holder ACM Press
    Copyright Year 2018
    Copyright type All rights reserved
    ISBN 9781450354219
    DOI 10.1145/3209415.3209516
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    Created: Wed, 08 Aug 2018, 19:53:36 JST by Mario Peixoto on behalf of UNU EGOV