How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology

Babutsidze, Zakaria (2007). How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology. UNU-MERIT.

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UNU-MERIT Working Papers

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  • Author Babutsidze, Zakaria
    Title How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology
    Publication Date 2007
    Publisher UNU-MERIT
    Abstract In this paper I review the evidence from marketing and psychology literature about the purchase behavior of consumers. I concentrate on the characteristics of the choice process, choice of the external information source and nature of the information obtained from these sources. The impact of important systematic differences among consumers and products on choice behavior is also discussed.
    Copyright Holder UNU-MERIT
    Copyright Year 2007
    ISSN 1871-9872
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    Created: Wed, 11 Dec 2013, 15:48:29 JST