CSR and market changing product innovations: Indian case studies

Ramani, Shyama V. and Mukherjee, Vivekananda (2010). CSR and market changing product innovations: Indian case studies. UNU-MERIT.

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  • Author Ramani, Shyama V.
    Mukherjee, Vivekananda
    Title CSR and market changing product innovations: Indian case studies
    Publication Date 2010
    Publisher UNU-MERIT
    Abstract Do firms need to sacrifice profit while innovating in order to further social objectives, as corporate social responsibility (CSR) would seem to suggest? To answer this question, the paper compiles a classification of innovations according to market impact and CSR potential. Then it details case studies of two market changing (MC) innovations in India: genetically modified cotton of Monsanto and a drugs cocktail for HIV/AIDS of Cipla. It demonstrates that the CSR potential of an MC innovation can directly serve to increase profits and augment bargaining power in conflicts if it is supported by a robust business model.
    Keyword CSR
    Monsanto
    CIPLA
    Innovation
    JEL M14
    O32
    Copyright Holder UNU-MERIT
    Copyright Year 2010
    ISSN 1871-9872
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    Created: Wed, 11 Dec 2013, 16:47:50 JST