Technological capabilities and cost efficiency as antecedents of foreign market entry
Cesaroni, Fabrizio, Giarratana, Marco S. and Martínez-Ros, Ester (2012). Technological capabilities and cost efficiency as antecedents of foreign market entry. UNU-MERIT.
Document type:
Report
Collection:
-
Attached Files (Some files may be inaccessible until you login with your UNU Collections credentials) Name Description MIMEType Size Downloads wp2012-049.pdf PDF application/pdf 376.92KB -
Sub-type Working paper Author Cesaroni, Fabrizio
Giarratana, Marco S.
Martínez-Ros, EsterTitle Technological capabilities and cost efficiency as antecedents of foreign market entry Publication Date 2012 Place of Publication Maastricht, NL Publisher UNU-MERIT Pages 43 Abstract This work explores which factors increase firms' propensity to enter into international markets. The study draws on the resource-based view and assesses the effect played by firms' technological capabilities and cost structures on entry. While many research papers consider those two factors to be independent one from the other, this study focuses on their interactive effect. Empirical analysis covers the whole population of Spanish pharmaceutical firms over the period 1995-2004. By using data on trademarks filed at the United States Patent and Trademark Office (USPTO), the study identifies those firms that have entered the US market with branded products. Then, the study uses a hazard model to empirically estimate which firms' resources and capabilities affect the probability of entry. Results show that firms can maximize the likelihood of entry in foreign markets by pursuing hybrid competitive strategies that combine together scope economies and cost efficiency. Keyword Innovation and research & development
Patents
Trademarks
Competitive advantage
Firm-specific advantages
Foreign market entryJEL F2
M16
O30Copyright Holder UNU-MERIT Copyright Year 2012 Copyright type All rights reserved -
Citation counts Search Google Scholar
Access Statistics: 433 Abstract Views, 98 File Downloads - Detailed Statistics Created: Wed, 11 Dec 2013, 17:06:18 JST