Serving Low-income Markets: Rethinking MNCs strategies
SadreGhazi, Shuan and Duysters, Geert, "Serving Low-income Markets: Rethinking MNCs strategies" in Multinationals and Emerging Economies: the Quest for Innovation and Sustainability ed. G. Duysters, W. Dolfsma and I. Costa ().
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Author SadreGhazi, Shuan
Duysters, GeertBook Editor G. Duysters
W. Dolfsma
I. CostaChapter Title Serving Low-income Markets: Rethinking MNCs strategies Book Title Multinationals and Emerging Economies: the Quest for Innovation and Sustainability -
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