Mind the Gap - Building Profitable Community Based Businesses on the Internet

Krieger, Bernhard and Müller, Philipp (2001). Mind the Gap - Building Profitable Community Based Businesses on the Internet. UNU-MERIT Research Memoranda. UNU-MERIT.

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  • Sub-type Research report
    Author Krieger, Bernhard
    Müller, Philipp
    Title Mind the Gap - Building Profitable Community Based Businesses on the Internet
    Series Title UNU-MERIT Research Memoranda
    Volume/Issue No. 13
    Publication Date 2001
    Place of Publication Maastricht
    Publisher UNU-MERIT
    Pages n/a
    Language eng
    Abstract Building Internet communities will become a strategic tool both as a stand-alone model and as a supplement to sustain competitive advantage for ormal"" businesses. Community based business models aim to profit from the value, which is created when Internet communities solve problems of collective action, by controlling access, aggregating data, or realizing side-payments. The current literature on community based business models refers to rational choices by individuals to explain why members join and leave Internet communities. However, such an approach cannot sufficiently conceptualize communities because communities are essentially imagined by their members. We offer metaphors to conceptualize the legitimation and reproduction of communities. In order to profit from the value that is generated by communities'' business, strategists must position it in its competitive environment. With the metaphorical approach we develop a framework to build profitable Internet communities."
    Copyright Holder UNU-MERIT
    Copyright Year 2001
    Copyright type All rights reserved
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    Created: Fri, 13 Dec 2013, 13:00:44 JST